29 Food&Beverage | giugno-luglio 2024 Francesco Torlaschi $VWUD5LFHUFKH PHWWH LQ HYLGHQ]D il legame sempre SL» VWUHWWR IUD L FRQVXPDWRUL H LO IUR]HQ IRRG &KH LQ XQD SURYD DOOD FLHFD OR SUHIHULVFRQR DO IUHGGR ΖO SHVFH ª LO SURGRWWR SL» DFTXLVWDWR I VXUJHODWL VRQR RUPDL HQWUDWL D IDUH SDUWH GHL FRQVXPL DELWXDOL GHJOL LWDOLDQL LO GLFKLDUD GL FRQVXPDUOL H LO OR ID DELWXDOPHQWH Ζ IUR]HQ IRRG GLPRVWUDQR GL HVVHUH DSSUH]]DWL VX WXWWR LO WHUULWRULR QD]LRQDOH FRQ SHUFHQWXDOL OHJJHUPHQWH SL» HOHYDWH DO 1RUG RYHVW H WUD OD *HQHUD]LRQH ; 3RVLWLYR DQFKH LO WUHQG GL FRQVXPR GHL VXUJHODWL QHJOL XOWLPL FLQTXH DQQL ª DXPHQWDWR SHU LWDOLDQL VX LQ SDUWLFRODUH XRPLQL JLRYDQL *HQ = H 0LOOHQQLDOV H IDPLJOLH FRQ ILJOL SLFFROL 6RQR DOFXQL GHL GDWL GHOOȇLQGDJLQH FRQGRWWD GD $VWUD5LFHUFKH SHU ΖLDV ΖVWLWXWR LWDOLDQR DOLPHQWL VXUJHODWL FKH KD IRWRJUDIDWR LO UDSSRUWR GHJOL LWDOLDQL FRQ TXHVWL SURGRWWL DQDOL]]DQGRQH DQFKH OD UHDOH SHUFH]LRQH LQ WHUPLQL GL JXVWR H FDOFRODQGR SHU OD SULPD YROWD LO ORUR HIIHWWLYR ȊYDORUH HFRQRPLFRȋ QRQ VROR LQ WHUPLQL GL FRVWL PD DQFKH GL WHPSR ULVSDUPLDWR H ORWWD DOOR VSUHFR DOLPHQWDUH /ȇDXPHQWR GHL FRQVXPL ª GRYXWR DOOD FRPRGLW¢ OR GLFKLDUDQR TXDVL LWDOLDQL VX VRSUDWWXWWR GRQQH H %DE\ %RRPHUV Ζ VXUJHODWL VRQR SUDWLFL GD FRQVHUYDUH R VHPSUH GLVSRQLELOL LQ IUHH]HU PD VRQR XWLOL DQFKH SHU YDULDUH OȇDOLPHQWD]LRQH H SHU OD IRUWH YDOHQ]D DQWLVSUHFR 6RQR L SURGRWWL LWWLFL OD WLSRORJLD FKH JOL LWDOLDQL GLFKLDUDQR GL DFTXLVWDUH SL» VSHVVR VFHOWL VRSUDWWXWWR DO 6XG H VHJXLWL GDL YHJHWDOL DSSUH]]DWL GDOOH GRQQH %DE\ %RRPHUV SRL SL]]H H VQDFN FRQ XQ SLFFR WUD L JLRYDQL *HQ = H SDWDWH Ζ SDVWL D FDVD QHOOD TXRWLGLDQLW¢ IDPLOLDUH GL SUDQ]L H FHQH UHVWDQR OD SULQFLSDOH RFFDVLRQH GL FRQVXPR SHU OD PDJJLRUDQ]D GHJOL LWDOLDQL PD Fȇª FKL OL VFHJOLH DQFKH QHO ZHHNHQG R SHU LO SUDQ]R GHOOD GRPHQLFD SHU SRUWDUH LQ WDYROD TXDOFRVD GL EXRQR H GLYHUVR LQ SRFR WHPSR 6IDWDWD DQFKH XQD YHFFKLD FUHGHQ]D FKH DWWULEXLYD DL VXUJHODWL XQ VDSRUH PHQR JXVWRVR ULVSHWWR D TXHOOR GHJOL DQDORJKL SURGRWWL IUHVFKL RJJL SXUH LQ WHUPLQL GL JXVWR FRQVLVWHQ]D H SHUFH]LRQH GL IUHVFKH]]D ROWUH OD PHW¢ GHJOL LQWHUYLVWDWL SUHIHULVFH JOL DOLPHQWL VXUJHODWL DL IUHVFKL TXDQWR HPHUVR GDO %OLQG WDVWH WHVW FRQGRWWR GD $VWUD5LFHUFKH VX XQ FDPSLRQH GL FRQVXPDWRUL DL TXDOL ª VWDWR VRWWRSRVWR OȇDVVDJJLR DO EXLR GL WUH SURGRWWL PLQHVWURQH ILOHWWL GL PHUOX]]R H IDJLROLQL QHOOH GXH YHUVLRQL IUHVFR H VXUJHODWR SUHSDUDWH LQ PRGR LGHQWLFR H SUHVHQWDWH LQ RUGLQH FDVXDOH ELODQFLDWR SHU QRQ FRQGL]LRQDUQH LO JLXGL]LR ΖQ WHUPLQL GL JXVWR H SLDFHYROH]]D DO SDODWR LO degli intervistati ha preferito il minestrone surgelato ULVSHWWR DO IUHVFR LO KD WURYDWR SL» JXVWRVR LO PHUOX]]R VXUJHODWR GHO IUHVFR H LO KD ULWHQXWR L IDJLROLQL LQ YHUVLRQH IUR]HQ PLJOLRUL GHL IUHVFKL ΖQ JHQHUDOH WUD LO H LO GHO FDPSLRQH KD espresso voti superiori per il surgelato rispetto DOOȇDQDORJR SURGRWWR IUHVFR DVVDJJLDWR $ WHVWLPRQLDQ]D GHO IDWWR FKH TXDVL GXH WHU]L GHJOL LQWHUYLVWDWL QRQ VDSHQGR FRVD VWHVVHUR FRQVXPDQGR KDQQR SUHIHULWR LO VXUJHODWR SHU TXDOLW¢ JXVWR IUHVFKH]]D R FRQVLVWHQ]D INDAGINI Agli italiani i surgelati piacciono perché sono comodi. In molti non hanno tempo o voglia di cucinare e allora trovano nel freezer una serie di proposte da poter preparare velocemente, magari aggiungendo un po’ della propria creatività. E poi non ci sono sprechi Surgelati, trend in crescita piacciono qualità e gusto
RkJQdWJsaXNoZXIy NTUwOQ==